A 36-day intensive for people who have finished UX/UI courses and need the practical skill and real project work that hiring actually asks for.

- Duration
- 30 Minutes
- Level
- Intermediate
- Session model
- Pre-recorded
- Investment
- 16,250,000 T
Hello! There is a gap nobody really talks about — the distance between what classic design courses teach and what the industry actually expects from a designer: critical thinking, a working understanding of engineering constraints, and the ability to build a system that genuinely scales.
This program exists to close that gap. It is built for designers who already know their tools and are now looking for structure, rationale, and a shared language with the engineering team.
Mentorship Milestones
Mentorship is not a one-way street; it's a collection of insights built over years of mutual conversations and shared growth with amazing designers. Here is what we have accomplished together:
- In Total
- 13,425 Minutes
- Completed
- 182 Sessions
- Attendance Rate
- 98.8%
- Average Rating
- 4.48 out of 5
“The greatest reward on this journey is watching designers gain clarity and reach their full career potential.”
What You Walk Away With
Finishing this program means more than completing a course. You leave with an engineered package that stands as proof of your professional standard:
Your final package: A production-ready Figma library, calibrated with design tokens and variables that map cleanly onto front-end architecture, plus a complete design handoff specification and 4 case studies published on Dribbble.
Completing this program means you are ready to step into serious product environments, speak the same language as developers, and genuinely raise the bar of your portfolio.
Tools & Working Environment
To mirror a real product workflow, every interaction and assignment runs on the same stack a product team would use:
- Design & systems engineering: Figma, with a focus on Variables and Dev Mode
- Project management & deadlines: A dedicated Trello board for daily assignment delivery
- Communication & critique: The cohort platform, for daily video drops and mentor feedback
Program Format & Structure
The numbers in this section are read from the program's own settings, so they always match what the system actually does.
- Program length
- 36 days
- Payment
- 3 installments
- Time to watch each video
- 48 hours
- Unwatched-video penalty
- 3%
- Lesson format: Each day's material arrives as a focused, pre-recorded video (15 minutes maximum), so you get maximum signal in minimum time.
- Deadline discipline: Every lesson ends with a practical assignment. The cut-off for submitting it to the Trello board is 24:00 (midnight) the following day.
- Conditional unlocking: Miss a deadline and the next day's lesson stays locked. This is deliberate — it simulates the professional discipline of a real product team.
- Emergency extension tickets: Every participant gets 2 tickets for a pre-arranged 12-hour deadline extension, so genuine emergencies don't derail your progress.
- Definition of done: An assignment passes when it is documented, well organized, and answers the brief precisely. Rushed work with no proper layer structure is sent back for a rebuild.
The real time commitment: Lesson videos cap at 15 minutes, but executing the daily assignment properly takes 1 to 2 hours of focused, quality work on average. Starting late at night effectively removes your window for critical thinking and sharply raises the odds of a rejected assignment.
Recommended Daily Rhythm
Watch the lesson
Before 4:00 PMWork through the day's focused lesson video and unpack the brief.
Design and build the assignment
4:00 – 6:00 PMExecute the daily assignment following product engineering principles.
Live critique window
6:00 – 7:00 PMCome online on the cohort platform — I'm available for direct answers and technical critique of your work.
Final submission
By 24:00 the next dayDeliver the finished assignment to the Trello board by its deadline (24:00 the following day) to keep the next day's lesson unlocked.
Program Timeline
- Weeks 1–2
Calibration & Critical Analysis
Sharpening visual taste against current benchmarks, plus reverse-engineering and teardowns of high-caliber digital products.
- Weeks 3–4
Systems & Technical Framing
Working with reference design systems and implementing grids and component structures that align with front-end frameworks.
- Weeks 5–6
Token Engineering & Handoff
Building a complete set of variables and design tokens in Figma, designing advanced components, and running a real handoff protocol with engineering.
- Week 7
Product Survival & Hiring Strategy
Navigating development deadlocks, defending design decisions in stakeholder meetings, structuring your portfolio, and mock technical interviews.
Curriculum Overview
The program is engineered as 8 strategic chapters and 36 daily assignments:
- Chapter 1: Visual Thinking & Taste Development (7 lessons)
- Goal: Building aesthetic judgment calibrated to current global benchmarks.
- Chapter 2: Critical Thinking & Design Rationale (4 lessons)
- Goal: Teardowns of well-built products and a working methodology for diagnosing bad design.
- Chapter 3: Applying Design Systems (3 lessons)
- Goal: Navigation principles, edge-case handling, and the practical use of reference systems.
- Chapter 4: Aligning Design with Engineering (2 lessons)
- Goal: Understanding front-end architecture and frameworks well enough to avoid implementation deadlocks.
- Chapter 5: Building a Code-Aligned Design System (6 lessons)
- Goal: Token architecture and engineering base and advanced components in Figma.
- Chapter 6: Managing Constraints & Working with Developers (6 lessons)
- Goal: Surviving real-world conditions, documenting decisions in specs, and finding a shared language with engineers.
- Chapter 7: Presenting, Defending & Thinking Strategically (5 lessons)
- Goal: The psychology of design reviews, handling subjective feedback, and persuading stakeholders with evidence.
- Chapter 8: Structured Portfolio & Hiring Strategy (3 lessons)
- Goal: Packaging your work into a product-driven resume, mock technical interviews, and contract basics.
A full breakdown of all 36 lessons is documented in the complete program catalog.
Personal Branding & Publishing Protocol
Four key assignments are marked with a star (★) and engineered to produce more than classwork — each one becomes a polished, substantive Dribbble shot.
- Publishing requirement: Once feedback is applied and the work is approved, you publish the visual output of these 4 assignments to your own Dribbble account.
- Networking protocol: Use the dedicated
#StructureDesignCoursehashtag so cohort designers stay connected and discoverable. - Presentation assets: A system of layout templates and guidelines is provided in the opening days, so your time goes into the work rather than into building artboards.
- Focus on the design itself: These templates ship as standard Dribbble artboards (1600×1200 and 800×600 px) with neutral palettes, high-quality paper textures, and minimal grids — so your full attention stays on the quality of the work.
Feedback, Assessment & Certification
Your progress is monitored continuously rather than judged once at the end:
- Async video critique: Each daily assignment gets a recorded teardown on the Trello board, walking through weaknesses in your layers, grids, and tokens.
- Sync days: Beyond daily support, every phase closes with an interactive session on product thinking and how you handle technical constraints.
- Continuous assessment: Your final result is based on consistency across all 36 daily assignments — there is no single end-of-course jury.
- Certification threshold: An average of 70 out of 100 across submitted assignments.
- Recovery path: If your average falls short, you can rebuild weaker assignments against my written feedback and raise your grade.
Program Rules
1. Payment and installments
The program price (16,250,000 T) is paid in 3 installments. Installment 1: 40% (6,500,000 T) at enrollment; Installment 2: 30% (4,875,000 T) from lesson 13; Installment 3: 30% (4,875,000 T) from lesson 25.
2. Lessons lock until paid
Until each installment is paid, the lessons from that installment onward stay locked.
3. Time to watch each video
Each video gives you 48 hours from the moment it opens. An unwatched video adds 3% of the program's final price to your cost.
Scope & Expectations
To ensure complete clarity and alignment before enrolling, here are a few honest boundaries:
This is a committed intensive program, not a video archive. Without a daily 1–2 hour block of quality time, the conditional unlocking structure will stop your progress. If you can't commit daily during this period, I'd genuinely suggest waiting for the next cohort.
What is my role here?
I provide the structure, the path, and expert critique — but the final output comes from your own sustained practice. This program does not include direct referrals or guaranteed job placement. What it does give you is a structured portfolio and the ability to defend your design decisions technically.
What Mentees Say
Feedback from designers I've worked with along the way.
Talking to Shima was very helpful. We mostly talked about choosing colors in a design. It really helped me and gave me a new insight into the matter.
I am truly delighted to have met Ms. Mohammadian-Rad; she was exceptionally responsive and quick to reply. From a professional standpoint, she possesses all the necessary knowledge and expertise for a Product Design Team Manager role (being fully versed in back-end, front-end, etc.). Working with her ensured that the team never faced any delays. I was thoroughly impressed by her precision, competence, and professional ethics, and I hope to have the opportunity to work with her again.
Shima's mentoring session with me was excellent and informative and contained useful and practical tips. She very sympathetically expressed the points for my better growth and spent more time with me than the time we had set together.
Book an Enrollment Call
Each cohort has limited capacity. Before enrolling we have a short 30-minute conversation to make sure your current level and available time genuinely fit this program.
Booking Steps
- 1
Sign in or sign up
When you press the booking button and aren't signed in, you're taken to the sign-in page. Your name and phone number come from your account, so you won't be asked for them again.
- 2
Select the session time
Pick the day from the calendar and a time from that day's available times. A time someone else has just booked is disabled right away.
- 3
Contact information
Your email and a short note (a question or a topic you'd like us to cover) are optional, but they help me prepare the session properly. If you also send your resume and portfolio link ahead of time, I'll go through them before we meet. Finally, accept the booking and cancellation rules and submit the request.
- 4
Submit and confirmation
Your request is submitted, and I'll tell you the result by SMS once I've confirmed it. The online meeting link goes live at the scheduled time, and you can follow the booking from your panel too.
Have questions before booking? If you are unsure whether this program matches your current level, feel free to drop a message on social channels or messengers to discuss it beforehand.