I'm Shima Mohammadian Rad—founder of Avinoria, idea-maker, and product designer. I help product teams find the real problem before they commit to a solution, and I advise professionals who have reached a turning point in their work.
How I think and workWriting on design, products, and people. Each piece began with a question I couldn't stop thinking about.
Read all essaysThe Architecture of Silence in Brand Identity
Exploring the architecture of silence in modern branding; how maximal subtraction and trust in user intelligence create spaces for deeper connection.
The Prediction Paradox: Why Systems Must Surrender to Human Will
Reflections on the transition from predictive design to creating platforms that host user volition rather than merely guiding them.
Architecture of Borders: Systems Thinking in Multi-Lingual Product Design
A narrative on the clash between geometric order and linguistic alienation; engineering systems that maintain visual identity across cultural frontiers.
Projects where an unclear problem became a clear decision. Each one explains what the real problem was and why the key decisions were made.
Projects where an unclear problem became a clear decision. Each one explains what the real problem was and why the key decisions were made.
View all workDesigning Ticket Ecosystem
Streamlining the ticket purchasing flow and empowering organizers through a platform featuring dynamic financial logic, interactive native advertising, and a multilingual architecture.
Fact:Successfully integrated interactive native ads to create a new revenue stream without compromising the buyer experience.
Making The Supply Chain Legible
Redesigning a platform that shows every ocean shipment in one place, so a cargo owner never has to open a separate carrier site for each container.
Fact:Daily rounds of separate carrier sites gave way to one panel that stays current
Rethinking Remote Healthcare
Redesigning a telemedicine platform around asynchronous care — cutting cognitive friction, restructuring clinical intake, and lifting form completion.
Fact:Cut time-to-complete by 40% without losing a single clinical data point
One-on-one sessions for designers, developers, product managers, and founders—for when you've hit a knot in your work or career and want to think it through with someone who has been there.
Sessions & pricingOne-on-one sessions for designers, developers, product managers, and founders—for when you've hit a knot in your work or career and want to think it through with someone who has been there.
Resume & Portfolio Review
A 90-minute session where we go through your resume and portfolio section by section. I'll tell you clearly where they're strong and where they aren't, and you'll leave knowing your next step.
760,000 T
Short Conversation
Thirty minutes for one specific question: a difficult situation on your team, a career decision, or a design problem you're stuck on. This session is free.
480,000 T
Send Me an Email
For questions, feedback, or just to say hello. I read every email.
hello@shimamrad.com